Earlier I wrote about how Club Carlson is being rebranded as Radisson Rewards. This is part of a bigger shift, as Carlson Rezidor Hotel Group is being rebranded as Radisson Hotel Group, to better leverage the Radisson name. The brand has quite a bit of recognition in Europe, though management acknowledges that the brand is lacking in the Americas (in terms of quality and quantity), so they're going to work on building some new flagship properties in the Americas, and also improving existing properties. In addition to the rebranding, there are also some changes being made to the Radisson Rewards program. The thresholds required for elite status have been lowered, and at the same time the points bonuses for Silver and Gold members have been decreased slightly. There's also a positive change to the co-branded credit card, which I didn't write about earlier. This used to be known as the Club Carlson Visa Card, but is now known as the Radisson Rewards Visa Card. There are a few versions of this card, though the Radisson Rewards Visa Signature Card has a $75 annual fee, and offers 40,000 points upon your account anniversary every year.
Radisson Hotel Group today launched their Radisson Rewards with slight modification from the former Club Carlson. Some of the status level names have changed, the number of nights/stays to reach some of them have changed, and Silver and Gold members elite bonuses have been lowered slightly. You can access Radisson Rewards here. Radisson Rewards status […]
Carlson Rezidor Hotel Group has over 1,000 hotels around the world, with their most popular brand being Radisson. While I understand why the hotel group is named the way it is, I've always found the branding to be strange, especially with their loyalty program being called Club Carlson. The brand with the most name recognition in their portfolio is Radisson, yet there's no mention of that in the name of the hotel group or the name of the loyalty program. Skift reports on how Carlson Rezidor Hotel Group is rebranding as Radisson Hotel Group, which they say is being done to "leverage the wide awareness of the Radisson brand name globally. You can expect them to rebrand some of their individual hotel collections as well. For example, just weeks ago "Country Inn & Suites by Carlson" was rebranded as "Country Inn & Suites by Radisson," and "Quorvus Collection" is in the process of being rebranded as "Radisson Collection."